Context
In Projeto Fio we’ve developed a methodology in which women — some with no previous experience in handicrafts — are introduced to embroidery through collective learning processes. The initiative operates in partnership with local NGOs, including Baalaka Social (Tijuquinha) and Rede das Mulheres (Maré, Rio de Janeiro).
Approach
The meetings go beyond technical training. They are structured as spaces of exchange, where new stitches, personal memories, cultural references and lived experiences are shared. From these conversations, themes, narratives and visual directions for the brand’s collections emerge.
The methodology connects social inclusion, authorship and product development — transforming collective memory into structured creative output.
I developed and structured this methodology along with my partners, facilitating the encounters, guiding research and translating these exchanges into coherent collections and brand narratives.
Today, more than 40 women have participated in the process, contributing directly to the development of Projeto Fio’s identity and production system and work professionally as embroiderers as a part of a vivid network of artisans.
Today, more than 40 women have participated in the process, contributing directly to the development of Projeto Fio’s identity and production system and work professionally as embroiderers as a part of a vivid network of artisans.
