In Brazil, we have various festivals celebrated in our popular culture. We are a festive people, and through these celebrations we express a large part of our culture, from dances and music to aesthetics and handicrafts.
The Correio do Amor collection (which means Love Mail) was designed based on the memories of cities in the rural areas of the country in celebration. The entire narrative of the collection was designed to tell a story that takes place on the feasts of Saint John, the June festivities that speak strongly of our culture and take different forms in each part of the country.
For this collection we have brought different references to the June festivities, celebrating our popular culture in every detail - in crochet or embroidery.
I worked as
creative director / conception and ressearch / pattern designer / product designer / art director
Project team
Partners in Projeto Fio: Marina Canesin Bittencourt, Leticia Ozório / Photographers: Flora Negri and Bel Corção
Modelo e poeta: Julia Juazeira
LETTER TO SAINT ANTONY - JULIA JUAZEIRO
*Cordel is is a popular literary genre often written in verse, in rhymed form, originating in oral stories and then printed in pamphlets. We've briefed Julia to write us a cordel as talking to Saint Antony
People talk and if it's really true
I want to see it come true
I'm doubting, I'm suspicious
I want to see it come true
I'm doubting, I'm suspicious
But I swear to you, I want to believe
I just don't want to live through another drama
I want to smile when I think of love
I just don't want to live through another drama
I want to smile when I think of love
I make a note, I throw it on the fire
Blessed in the starry sky
I'll take you out of the cup
That someone put upside down
Like this, we can help each other
I'll try not to second-guess
And you'll stand here by my side
Blessed in the starry sky
I'll take you out of the cup
That someone put upside down
Like this, we can help each other
I'll try not to second-guess
And you'll stand here by my side
Mr. Antonio, it's serious business
This thing of being full of love
Sometimes I don't even know where to put it
If you could please help me
It's just that this love is embroidered on me
Made in the back hand, well kept
Sewing its way wherever it goes
This thing of being full of love
Sometimes I don't even know where to put it
If you could please help me
It's just that this love is embroidered on me
Made in the back hand, well kept
Sewing its way wherever it goes
For this help, it's important that you know
Now that I am where I am
I've understood how much it's worth feeling
The more I love, the more I know who I am
A new love, only if it's as good as this
As good as the one I feel for myself
Like a saint protecting me wherever I go.
Now that I am where I am
I've understood how much it's worth feeling
The more I love, the more I know who I am
A new love, only if it's as good as this
As good as the one I feel for myself
Like a saint protecting me wherever I go.
