Context
Part of the ongoing development of Projeto Fio, the Enquadros Collection was developed through reinterpretations of works by female artists from the project’s craft-based perspective. The collection was inspired by artists such as Frida Kahlo, Tarsila do Amaral, Margaret Mee and Georgia O’Keeffe, exploring how their visual universes could be translated into textile narratives and hand embroidery.
Approach
The creative process included workshops with the artisans focused on the artistic research and visual languages of the selected artists, creating a shared repertoire that informed the collection. From these exchanges, the project developed the idea of garments acting as frames for embroidery. Comfortable and elegant silhouettes were created to highlight handcrafted surfaces as central visual elements. Patterns were developed through reinterpretations of selected paintings, extending these references beyond garments into the collection’s communication. The same visual language guided art direction, beauty styling and scenography, creating a cohesive narrative across product and campaign imagery.
My Role
I led conceptual development, research direction and visual strategy, guiding workshops, pattern creation, garment design and campaign language to translate artistic references into a cohesive craft-based collection aligned with Projeto Fio’s narrative.
Project team
Partners in Projeto Fio: Marina Canesin Bittencourt, Leticia Ozório , Olivia Silveira / Photographer: Bel Corção / Models: Andressa Litori and Carolina Montandon / Makeup artist: Brenda Herminea
