Pernambuco Artesão was a state program led by the Government of Pernambuco in partnership with SEBRAE and ADEPE, designed to strengthen handicrafts as a strategic sector of the local economy.
The initiative aimed to expand the creative and strategic possibilities of artisanal production — encouraging innovation, refinement and new market perspectives while respecting the cultural knowledge and techniques already rooted in each territory.
ABP Moda invited me to be a mentor of both Caruarú journey alongside Jackson Araújo, and Petrolina alongside Marina Bittencourt.
Each Journey was composed of a diverse and powerful team of participants, with multiple typologies, such as Renaissance lace, granite stone, wood, tilapia leather, among others.
Each Journey was composed of a diverse and powerful team of participants, with multiple typologies, such as Renaissance lace, granite stone, wood, tilapia leather, among others.
As mentor, I worked in dialogue with each artisan to clarify authorship, refine product direction and articulate stronger narratives around their production.
A central part of the process was recognizing and amplifying the personal and cultural background each artisan brings — placing their histories, territories and lived experiences at the core of the collections developed.
The work focused on aligning creative identity with market awareness — not by redefining practices, but by strengthening coherence and expanding possibilities from within their own cultural contexts.
Beyond the final product, the journey aimed to foster long-term creative autonomy and strategic positioning.
Each Journey brought together artisans working with distinct materials and typologies — including Renaissance lace, granite stone, wood and tilapia leather — reflecting the cultural and productive diversity of the region.
Through structured mentoring sessions, we addressed product development, narrative construction and market positioning, offering strategic and creative tools to strengthen the identity of each artisan’s work.
