Pernambuco Artesão was a program run by the state of Pernambuco in partnership with SEBRAE and ADEPE, with the purpose of promoting handicrafts as an increasingly important sector of Pernambuco's economy. seven Creative Journeys were held in seven areas of the state for this purpose - where we provided a series of mentoring sessions for 20 selected artisans from each zone.
ABP Moda invited me to be a mentor of both Caruarú journey alongside Jackson Araújo, and Petrolina alongside Marina Bittencourt.
Each Journey was composed of a diverse and powerful team of participants, with multiple typologies, such as Renaissance lace, granite stone, wood, tilapia leather, among others.
Each Journey was composed of a diverse and powerful team of participants, with multiple typologies, such as Renaissance lace, granite stone, wood, tilapia leather, among others.
The goal of each artisan was to conceptualize and begin an authorial collection of their work. We developed a methodology centered on enhancing each one's creative identity as a starting point: we approached particular memories and aspects combined with the context and surroundings of each one, working on each artisan's own perspective and their countless stories within their territory. The intention was to develop both an individual and a collective vision, in order to collaborate in the construction of a local craft vocabulary.
Product and narrative matters were approached, bringing creative and strategic tools to strengthen each person's work. But above the visual quality of each collection presented at the end of the journey is the personal development of each person towards their own language that achieves their goals.
