Hey, im Ana Luiza.
I'm an associate partner and founder of Projeto Fio - a social business driven by a fashion brand that trains women in embroidery techniques in communities in Rio de Janeiro, and then develops hand-embroidered pieces. There I work as the creative director and marketing director. With Projeto Fio, I've already developed more than 12 collections in charge of creation, conceptualization and development.
Our work has been recorgnized by "Premio Muda" a prize we received 1st place from Vogue Brazil and C&A "Fashion Futures", which we were finalists.
Today my research focuses on innovation and the development of creative identities. I also work as a facilitator and mentor for artisans and entrepreneurs using methods developed over the years of professionalization, experience and research with Fio.
I participated as a mentor in the Pernambuco Artisan Program in the Creative Journeys, in the Central and Northern Agreste Zone and the São Francisco Hinterland, contributing to the development of more than 40 artisans.
I participated as a mentor in the Pernambuco Artisan Program in the Creative Journeys, in the Central and Northern Agreste Zone and the São Francisco Hinterland, contributing to the development of more than 40 artisans.
With a degree in Design and an MBA in Marketing Management, My focus is on the creative area, from conceptualization to delivery of the final product to the consumer. I develop strategies and narratives, always seeking alignment between aesthetics, voice tone and purpose.
Count on me to work with multiple media such as illustration, art direction, video editing, text production, among others, always according to the needs of the project.
Education
Design of Project and Product - Undergraduate
- Pontificia Universidade Catolica do Rio de Janeiro
2012 - 2016
Marketing Management MBA
- Pontificia Universidade Catolica do Rio de Janeiro
2021 - 2022
Consumption and Consumer Behavior from an Anthropological Perspective - Extension Course
- Pontificia Universidade Catolica do Rio de Janeiro
Janurary, 2025
Berklee College of Music
1 semester as undergraduate
2013
Experience
Projeto Fio
Partner Associate, Creative Director, Marketing Coordinator
From 2017 to today
Eila Nigri Design - Designer
- Events Design Studio from Rio de Janeiro
2017
Niu Studio - Design intern
- Branding Design Studio from Rio de Janeiro
2015 / 2016
Jair de Souza Design - Design intern
- Design for arts and culture Studio from Rio de Janeiro
2014
Afghan - Pattern Designer
- Fashion Design Brand from Rio de Janeiro
2013