Hey, im Ana Luiza.
I'm an associate partner and founder of Projeto Fio - a social business driven by a fashion brand that trains women in embroidery techniques in communities in Rio de Janeiro, and then develops hand-embroidered pieces. There I work as the creative director and marketing director. With Projeto Fio, I've already developed more than 12 collections in charge of creation, conceptualization and development.
Our work has been recorgnized by "Premio Muda" a prize we received 1st place from Vogue Brazil and C&A "Fashion Futures", which we were finalists.
I research manual crafts and the development of the craft and craftsmanship scene. I worked as a mentor in the Pernambuco Artisan Program in the Creative Journeys, in the Central and Northern Agreste and Sertão do São Francisco regions, developing a methodology focused on preserving creative identity, mentoring 40 artisans in the process.
My focus is on the creative area, from conceptualization to delivery of the final product to the consumer. I develop strategies and narratives, always seeking alignment between aesthetics, voice tone and purpose.
Count on me to work with multiple media such as illustration, art direction, video editing, text production, among others, always according to the needs of the project.
Education
Marketing Management - MBA
- Pontifical Catholic University of Rio de Janeiro
2021 - 2022
Project and Product Design - Undergraduate
- Pontifical Catholic University of Rio de Janeiro
2012 - 2016
Consumption and Consumer Behavior from an
Anthropological Perspective - Extension Course
- Pontifical Catholic University of Rio de Janeiro
January 2025
Berklee College of Music
- 1 semester of undergraduate studies 2013
Experience
Projeto Fio | Co-founder, creative and branding director 2017 – 2025
Slow fashion brand based on introducing women to embroidery in local
communities in Rio de Janeiro. Our collections were developed through
collective processes and memory exchanges. I was in charge
of creative direction, brand strategy, product development, and
e-commerce management
Main achievements:
• Creative leadership of more than 12 collections
• Technical training and management of artisans
• Muda Award — Vogue
• Secret Garden Producer Certification
Pernambuco Artesão | Methodology co-creator and mentor 2025 - 2026
Creation and implementation of a methodology focused on developing
the creative and cultural identity of artisans in Pernambuco, Brazil.
Individual and group mentoring for more than 40 professionals,
supporting:
• Narrative and brand building
• Portfolio and collection development
• Stimulating innovation in traditional
Branding for independent brands | Freelancer 2022 - 2025
Strategic development of brands and creative identities
for small and medium-sized businesses. Scope included:
• Strategy and positioning
• Verbal, visual, and graphic identity
• Creative direction for campaigns, photography, and video
• Structuring brand narrative and language
Eila Nigri Design | Full-time designer at a design for events studio 2017
Development and deployment of visual identities,
graphic materials, and packaging solutions.
Lenz and Co | Junior designer at a print studio 2015 - 2016
Creation and development of print designs for an international studio.
Niu Studio | Assistant designer at branding studio 2015 - 2016
Creation, development, and refinement of visual
identities and their applications.
Jair de Souza Design | Design internship at an art and culture studio 2014
Exhibition design, visual identity, and related developments for museums.
Afghan | Fashion brand print design internship 2013
Creation, development and refinement of print designs.