Context
Part of the ongoing research within Projeto Fio, the PANC Collection was developed to shed light on the cultural knowledge and everyday relevance of non-conventional edible plants in Brazilian contexts. Rather than responding to an external brief, the collection emerged from conversations and knowledge exchange within the artisan community, revealing personal memories and daily uses of these plants in their places of origin.
Approach
The creative process was anchored in the exchanges within the artisans group of many shared memories, recipes, and personal relationships with specific plants. The collection translates these stories into patterns, textures, and material expressions. These references were also extended into the project’s communication, incorporating recipes and narrative elements that connected cultural knowledge with contemporary product language and media formats.
My Role
I led the conceptual framing, research direction and narrative synthesis, illustration of the prints, material choices and communication strategies to translate collective memory and cultural knowledge into a cohesive collection within Projeto Fio.
Project team
Partners in Projeto Fio:
Marina Canesin Bittencourt / Leticia Ozório /Olivia Silveira
Photographer: Bel Corção
Models: Aisha Moura and Nina Tomsic
