Context
This project emerged from a collaboration between Anacapri, a women’s footwear and accessories label, and Guaraná Antarctica, an iconic Brazilian soft drink brand. The challenge was to unite the values of both brands — lightness, playfulness, and cultural identity — into a cohesive summer collection.
This project emerged from a collaboration between Anacapri, a women’s footwear and accessories label, and Guaraná Antarctica, an iconic Brazilian soft drink brand. The challenge was to unite the values of both brands — lightness, playfulness, and cultural identity — into a cohesive summer collection.
Approach
My approach focused on balancing the irreverence and fun associated with Guaraná Antarctica with Anacapri’s practical, graceful style. We used the visual presence and cultural symbolism of Guaraná — including references to its popularity in Brazilian life and sport — as inspiration for product language and visual storytelling.
My Role
I was responsible for research and concept development, guiding product and pattern design to shape a collection that blends cultural references with everyday utility while preserving a distinctive aesthetic voice.
I worked as
Creative Director / Ressearcher / Concept designer / product designer / Print designer
Project team
Alexandre roque - designer assistant / mockups
