A summer collection created for a partnership between two major brands from Rio de Janeiro - Anacapri, a women's footwear and accessories label, and Guaraná Antártica, the famous soft drink company that was born in Rio. The challenge was to combine the values both of them shared in common.
While Guaraná is irreverent and fun, Anacapri is practical and democratic but also graceful and light. We made use of Guaraná's presence in soccer for the photography, while the products took on an identity that speaks of lightness with style, blending fun elements to practical, everyday models. We also explored the iconic symbols of Guaraná, turning the brand that is loved all over Brazil into accessories and shoes.
I worked as
Ressearch and concept / product design / pattern design
Project team
Alexandre roque - designer assistant / mockups
